business

Why Women Are the Majority of Solo Business Owners

Why Women Are the Majority of Solo Business Owners

Solo business ownership (no employees, sometimes called 'solopreneurship') has tipped female-majority in both UK and US over the past 5 years. The trend reflects women's flexibility needs around caregiving, frustration with corporate paths, and the changed economics of running a one-person business with modern tools.

What's driving the shift

Childcare costs and inflexibility (running your own business is more flexible than most jobs). Pay gap and career ceilings (some women calculate the corporate path doesn't repay the cost). Better tooling (Shopify, Stripe, social media marketing) enables small businesses without infrastructure. Geographic flexibility (remote-first work).

Where it's concentrated

Services (consulting, coaching, design). Online education. E-commerce. Wellness and beauty. Specialist freelance work (writing, photography, design).

Most successful solo businesses bring in £40-150k annually — not entrepreneurial wealth, but professional income with autonomy. This is becoming a major employment category that doesn't show in traditional employment statistics.